What'SUP!? ... SUP SUP!!

South Africa's functional lifestyle drink — zero added sugar, zero alcohol, zero compromise.

Zero Added SugarZero AlcoholZero PreservativesElectrolyte-LoadedProudly South AfricanVegan-FriendlySip + Reset + Rise Zero Added SugarZero AlcoholZero PreservativesElectrolyte-LoadedProudly South AfricanVegan-FriendlySip + Reset + Rise

Three Rituals. One Movement.

Built for the moments that matter. Each can is meticulously formulated for a specific part of your day.

Morning Ritual

Rise Ready

Electrolytes + Vitamin B + C. Start every morning with intention.

  • Electrolytes
  • Vitamin B + C
  • Zinc
SHOP SOBER PALOMA
Recovery Ritual

Reset Mode

Electrolytes + Antioxidants. Bounce back from whatever life throws at you.

  • Electrolytes
  • Antioxidants
  • Vitamin B + E
SHOP R+R
Evening Ritual

Calm Mode

Magnesium + L-Theanine. Wind down without alcohol.

  • L-Theanine
  • Magnesium
  • Zero Alcohol
SHOP NIGHT CAP

How SUP SUP Fits Your Day

07:00

Morning Rise

Start with Sober Paloma. Electrolytes and B-Vitamins to set the intention.

15:00

After-Activity Reset

Crush a Recoup + Recover post-workout. Antioxidants to bounce back.

20:00

End of Day Calm

Wind down with Nightcap. Magnesium and adaptogens for deep rest.

Lock In Your Ritual

Subscribe and save up to 29%. Never run out. Cancel anytime.

Monthly Ritual

Save 14%

  • Flexible delivery
  • Skip a month easily
  • Cancel anytime

Annual Ritual

Save 29%

  • Best value
  • Free merch
  • Event access
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Join the SUP SUP Squad

This isn't just a drink. It's a movement of people who want more out of their days and less compromise in their cups.

JOIN THE MOVEMENT

You've Got Questions

We've got answers.

SUP SUP is a range of functional lifestyle drinks made in Cape Town. We make three products designed for three daily moments: Sober Paloma (morning energy), Recoup + Recover (post-activity recovery), and Night Cap (evening wind-down). Each is loaded with electrolytes, vitamins, or adaptogens — with zero sugar and zero alcohol.

Each flavour comes in two formats: a 500ml Craft Syrup bottle (20 serves, mix with water) and a 250ml Ready-to-Drink can (single serve, grab and go). We also offer bundles including The Ritual Starter Kit and The Full Reset Box.

Add 25ml of syrup to 200ml of cold water or sparkling water. Stir or shake. That's it. One bottle gives you 20 serves at R17.45 per serve.

Yes. All SUP SUP products contain zero sugar. We use stevia leaf extract as our only sweetener — a natural, zero-calorie option.

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